Ascend Sales Leadership Program

Targeted Insights + Practical Strategies

Led by industry-leading sales coaches, psychologists, and leadership experts, every session delivers a tailored 3-hour group workshop packed with strategies to help sales leaders optimise teams, drive results, and elevate performance.

Download the full program guide

Designed for leaders of large, complex sales teams, the Ascend Sales Leadership Program delivers a targeted, results-driven approach to building high-performing teams, improving sales outcomes, and driving organisational growth.

Step 1: Insightful Leadership

Gain clarity on your sales leadership style with the REACH Profile and 360 Assessments. Leaders will identify their strengths and refine their approach to inspire trust, align teams, and maximise performance across the sales cycle.

Step 2: Maximising Team Contribution

Sales teams succeed when strengths align with opportunities. This session helps leaders identify where their team members excel within the sales cycle and align roles to improve productivity and engagement. Leaders will use tools like the REACH strengths survey to deliver consistent, energised results.

Step 3: Building a Resilient Sales Culture

Sales success relies on trust, accountability, and a clear team culture. Leaders will learn how to create an environment where individuals share ideas, challenge constructively, and drive results—even under pressure.

Step 4: Trust and Performance

Trust drives performance. Leaders will gain tools to improve communication, resolve conflicts effectively, and align team goals. Using the RGA (REACH, Grow, Achieve) framework, leaders will strengthen alignment and improve performance management.

Step 5: Agile Leadership

Sales leaders must adapt to shifting targets and market demands. This session provides strategies for handling objections, reducing stress, and building team resilience to maintain momentum and performance during change.

Step 6: Strategic Thinking

Strategic thinking drives sales success. Leaders will use tools like the Ladder of Inference to improve decision-making, evaluate challenges, and guide their teams with clarity and confidence in competitive markets.

Step 7: Coaching for Growth

Effective coaching builds strong sales teams. Leaders will apply the GROW coaching model and practical tools to develop talent, address performance gaps, and keep teams focused on achieving results.

Step 8: Talent Attraction and Retention

Hiring and onboarding top sales talent is critical for success. Leaders will use the REACH Interview Companion Tool to identify the right candidates and design onboarding processes that ensure new hires integrate quickly and contribute effectively.

Step 9: Leading Virtual Teams

Leading remote sales teams requires clear communication and engagement strategies. This session provides tools to align virtual teams, keep them motivated, and ensure collaboration drives consistent results.

Step 10: Celebrating Leadership Growth

Reflect on your leadership growth. Leaders will retake the REACH Profile and 360 Assessments to measure progress, celebrate achievements, and define clear next steps for sustained leadership success.

Sales Team Workshops

Developing High-Performing, Results-Driven Sales Teams

Strong sales teams are the backbone of business growth. The Ascend Sales Leadership Program’s workshops equip leaders and their teams with targeted tools to enhance communication, align strengths, and accelerate performance.

Team Workshop 1

Strengthen communication and collaboration within your sales team using the Sales REACH Profile and proven frameworks. Leaders will learn how to help team members identify their unique strengths across the sales cycle, adapt communication styles for client engagement, and improve clarity using techniques like structured messaging and targeted feedback. Effective communicators drive stronger client relationships, resulting in higher performance and increased sales success.

Team Workshop 2

This session focuses on aligning individual strengths to critical stages of the sales process, boosting team resilience, and maintaining momentum under pressure. Sales leaders will gain strategies to help their teams manage objections, negotiate confidently, and sustain peak performance. Growth-focused sales teams see measurable gains, including improved adaptability, a 31% increase in productivity, and 22% higher engagement to deliver consistent results.

Talk to our leadership experts

Learn how our program can transform leadership, drive innovation, and achieve measurable results. Book a discovery call today to explore tailored solutions for your organisation.

We have worked with leading brands around the world


With over 250 meticulously crafted leadership programs delivered over 15 years, we’re proud to have partnered with some of the world’s leading companies. These collaborations have allowed us to bring transformative leadership solutions to international brands, helping leaders drive performance, growth, and innovation across diverse industries.